How much does it costs to put an ad on YouTube depends on a variety of factors, including ad type, target audience and bidding. However, generally speaking, brands can expect to pay between $0.10 and $0.30 per view or click on a YouTube ad, depending on the specific campaign goals.

The first factor that determines your YouTube ad cost is the ad type. Ad types include skippable video ads, bumper video ads, and sponsored cards. Non-skippable in-stream video ads are charged on a cost-per-view (CPV) basis, meaning that you only pay for views of your video ad that last at least 30 seconds (unless the ad is shorter than this).

Budgeting for YouTube Ads: How Much Does It Cost to Put an Ad

Bumper videos are also charged on a CPV basis. These ads appear before, during, or after YouTube videos and are charged based on the number of impressions your ad receives (not the total video watch time).

Lastly, sponsored cards are a great way to drive product awareness in your videos by showing viewers teasers of products that can be clicked on within your video clips. Sponsored cards can be charged either on a cost-per-view (CPV) or a cost-per-click (CPC) basis, depending on your ad goal and campaign subtype.

The targeting options available for YouTube ads are vast. You can choose to target a wide range of criteria, from demographics like gender and age to interests such as movies or music. You can also target people who are in the market for a particular product or service, as well as those who have experienced certain life events such as moving or buying a home.