How to Advertise on TikTok

TikTok has become a popular platform for marketers to reach young consumers. As a result, it’s important to understand how to best utilize its unique advertising formats and targeting options.

To start, Managing Google Ad Accounts an ad campaign in the Ads Manager dashboard. You can choose from several ad placements, including in-feed video ads and top view ads. These are ad types that appear as people are scrolling through the app, so they’re often more effective at capturing the attention of users.

Next, select your performance goals in the campaign settings. These can include driving website traffic, maximizing ad impressions, or generating customer leads. TikTok’s built-in performance goals make it easy to set up metrics that are specific and measurable.

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After choosing your performance goals, specify the type of audience you want to reach with the ad. You can use the default “Automatic audience” or select a custom audience based on parameters like location, gender, and interests. The handy slider in the right-hand panel will let you see how large your potential audience is.

Finally, choose a budget for your ad. You can opt for a daily budget or a lifetime budget. A daily budget is ideal for testing a new creative, as it will give you the opportunity to see how your ad performs over a set amount of days. A lifetime budget is better suited to longer creatives that require more time to produce.